A strong brand is essential to a successful business, including your insurance marketing strategy. It can give you the power to set yourself apart from the competition and generate more leads, but only if you know how to leverage it properly.
Keep reading for a quick analysis of what a brand really is and how you can use this simple concept in your insurance marketing strategy.
What is a strong brand?
A brand is an image that people have when they hear your name or see your logo in its most basic form. So, for example, if someone hears your company's name and thinks of a green mermaid who lives in a castle under the sea, owns several large chickens, and smells like peppermint patties, you know you're up against a strong brand.
In Houston, SEO companies have marketers that use this as an incredible asset to attract customers and drive results to your website. The key is to know how to tap into the power of your brand as part of your insurance marketing strategy.
Why is it so important?
The foundation for a successful brand should always be built on integrity. People need to be confident that they can trust you, whether it's with their personal or business information.
Every brand starts with that first impression – how potential customers perceive what you offer and how you present it. When you're selecting your logo and coming up with a name for your company, make sure to use an image and tone that reflect the culture of your business and the values upon which it was built.
Top 7 recommendations to boost your brand's visibility
Now that you know what a brand means and why it's so important, how do you go about developing one for your business? It all starts with understanding how consumers connect to brands. Here are seven tips for making sure your brand stands out from the competition.
Know your target market
The same logo, name, tone, and slogan won't work for every person on the street. In order to create a brand that truly resonates with your customers, you need to understand exactly who they are and what their values are. For example, if you're targeting college students or young professionals, creating a hip logo is going to have a lot more impact than trying to appeal to their parents.
Get creative
Sometimes the best way to get your advertising and branding noticed is to do something that completely stands out and provides some entertainment or enjoyment for those who see it. This could be as simple as an unexpected image, such as using a dinosaur in an ad, or something more complex like a funny video you created.
While it's essential to focus on your message when creating ads for branding, this doesn't mean you can't have some fun with your campaign.
Involve customers
Instead of just creating marketing materials and ads that promote what you have to offer, why not let your customers do the talking for you? SEO Services in Houston allow engaging customers in different ways.
They create a customer-driven blog or social media account where people share their experiences using your services.
Another idea is going straight to the source for testimonials and reviews, which can be submitted right on your homepage at no cost to you. This allows current and potential clients to see what others are saying about your business, and that can make them more likely to connect with you.
Employee advocacy
It is a must-have in today's social media landscape. It not only gives a human face to your brand, but it also inspires trust and loyalty from those who see your employees as trustworthy.
It doesn't just have to be images of the entire staff either – you can even promote individual team members as well, such as an office manager who does a lot for your business or a specific salesperson. These people could also be potential brand influencers, so having them on board can do wonders for your campaign.
Your presence on social media matters
It's important to be where your audience is when it comes to your branding strategy. If you're not on social media, then this would be a good place to start.
If you want to get your branding strategy going, it might be a good idea to start with Facebook. And make sure you're posting things that connect with what your brand is all about. Twitter is another option for reaching a large audience and sending out important messages about your brand.
You can also create a business page on LinkedIn, which is relatively overlooked compared to other social media platforms. However, the truth is that it's one of the best places online to get in front of potential clients.
Keep it fresh
Just because marketers of SEO Company in Houston created a marketing strategy for your brand that was successful doesn't mean you should just keep doing the same thing over and over again – even if you've had success with it in the past, this is not something you want to rely on. Instead, keep it updated and fresh.
Maintain relevance
Since branding is so important to the insurance industry, businesses often try to play it safe when they start out by using ordinary or cliche images and themes. Maybe you see this when someone sees your logo and is reminded of another business that uses the same colors for their brand.
However, just because everyone else in the industry is doing it doesn't mean you should, either. If you want to stand out with your brand, make sure you're unique and use images or themes that are relevant to your business and the customers you're trying to reach.
Wrapping Up
An empowered brand gives your insurance company something it can use to compete with larger companies. Having a strong brand lets you stand out from the competition, mainly if you target the same people as other businesses in your industry. The more others see your brand, the more likely they are to remember you and hopefully do business with you too. Professionals at an SEO company in Houston expand your brand and target customers with their effective marketing strategy. It makes your brand well known in the insurance industry.